About Borderline Labs

We’re operators for operators. From entity setup to HR, marketing, sales motion, and workflow design, we install the processes that speed you up and prepare you to scale.

Two audiences, one promise: early-stage startups and foreign companies expanding to the U.S. get custom-tailored solutions that eliminate busywork, compress timelines, and de-risk growth.

What Makes Us Different

  • Custom-Tailored Solutions: Playbooks built around your product, team, and goals.
  • Speed Up Processes: Clear ownership, operating cadence, and documented workflows that remove friction.
  • Ready To Scale: Tooling, access, and SOPs designed so growth doesn’t break the system.

How We Help

  • HR & payroll setup • compliance coordination • access & security basics
  • Marketing & sales enablement: CRM hygiene, pipeline rhythms, KPI cadences
  • Vendor selection & partner orchestration (legal, recruiting, GTM)
  • Fractional leadership so you avoid premature full-time hires

Services

Startup Operations Support

Fractional COO/ops for angels, bootstrapped, pre-seed, and seed startups.

  • HR & payroll • access • risk & basics
  • Process design, documentation, enablement
  • Vendor management & light hiring coordination
  • Founder time unlocked and burn reduced

U.S. Expansion For Foreign Companies

Launch in the U.S. with a local on-the-ground operator.

  • Entity strategy, registrations, and compliance guidance
  • U.S. banking, payroll, tax coordination
  • Initial partner relationships (legal, hiring, GTM)
  • Faster path from exploration to revenue

Process & Scale Readiness

Codify how work gets done so growth doesn’t break the system.

  • Operating cadence, OKRs, hiring plan inputs
  • Security, access, and risk fundamentals
  • SOPs tailored to your team and stack
  • Tooling rationalization to cut noise & cost

Industries We Support

AI

Companies building intelligent software—automation platforms, assistants, and developer tools.

SaaS

B2B and B2C software platforms, workflow tools, and vertical SaaS products.

Hardware / IoT

Device makers, sensors and wearables, and connected home or industrial products.

New Energy

Solar and storage providers, EV infrastructure, and climate-tech services.

E-Commerce

DTC brands, subscription products, and marketplaces.

Education

Learning platforms, tutoring marketplaces, and creator/credential offerings.

Case Studies

AI Platform — Seed

Implemented first-principles operations (entity, payroll, access controls). Built hiring funnel + SOPs, reducing founder time on admin by ~60% within 90 days.

Outcome: Launch Readiness, Clean Data Room, Faster Fundraising Conversations.

E-Commerce Brand — Pre-Seed

Rationalized tools and vendors, documented fulfillment & CS workflows, and introduced KPI cadence. Reduced software spend by ~28% and cut ticket resolution time by ~35%.

Outcome: Smoother Operations, Improved Margin, Happier Customers.

International SaaS — U.S. Entry

Coordinated U.S. entity strategy, banking, and payroll; sourced legal & tax partners; built first GTM ops motions. Reached first U.S. revenue within the first quarter.

Outcome: Months-Not-Years Timeline, Clean Compliance Posture, Early U.S. Revenue.

Pricing

Hourly

$ — per hour

Flexible advisory, audits, or targeted problem-solving.

On-demand expertise
No long-term commitment
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Project-Based

Scoped • Fixed Fee

Clear deliverables and timelines — e.g., HR/payroll setup, CRM & pipeline, SOPs.

Defined scope & outcomes
Speed to value
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Monthly Retainer

Part-time • Ongoing

Fractional leadership and execution with a stable weekly cadence.

Consistent velocity
Scale up/down as needed
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Open / Custom Engagement

Have a unique situation? We’ll tailor an approach that aligns to your runway and milestones — from interim COO to rapid U.S. setup.

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Contact

Ready to move faster?

Start The Conversation

Email us and we’ll schedule time.

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